Comments for The Ecom Expert's Blog

Comment on Ring in the New, and Bring out the Old by theecomexpert

theecomexpert — Tue, 21 Dec 2010 14:34:11 +0000

HI Kristin,
I have added an RSS link button that should work for you. Thanks for the note,
Ed

Comment on Analytics! Why I love Web Marketing by Anish Sabu

Anish Sabu — Thu, 09 Dec 2010 11:38:20 +0000

Great brief post on Online Marketing Analytics! Thanks Ed!

Comment on About Ed Weisberg by theecomexpert

theecomexpert — Mon, 08 Mar 2010 15:52:44 +0000

Very True! Having run many affiliate programs over the years, I’ve learned that careful selection of affiliates is key to the success. Not only does the 80/20 rule apply in regard to the results that you can obtain from affiliates, but, in fact, often the reverse is true in regard to the amount of management and monitoring that is needed. Often the poorest performing affiliates require the most time and effort. So my advise is to carefully develop a strategy and target affiliates that can help drive your business based on the synergy you can provide each other, manage them carefully, and build a business relationship with them. Don’t be fooled by the expectation that you can add hundreds of affiliates and get meaningful results from more than a handful. -Ed

Comment on About Ed Weisberg by niche blueprint 2.0 bonuses

niche blueprint 2.0 bonuses — Mon, 08 Mar 2010 14:18:49 +0000

Some websites produce a little amount of revenue from affiliate programs, but others will make a full time living or even produce impressive amounts of money, It all depends on the amount of traffic you can generate , what affiliate programs you select and how you are promoting them on your site.

Comment on David Meerman Scott Live! by Jeff Brown

Jeff Brown — Tue, 12 Jan 2010 20:31:29 +0000

Hi Ed – nice blog – how is business?
Hope all is well.
Jeff L. Brown

Comment on How Much Whuffie Do You Have In The Bank? by David Meerman Scott Live! « The Ecom Expert's Blog

David Meerman Scott Live! « The Ecom Expert's Blog — Tue, 12 Jan 2010 15:50:23 +0000

[...] also borrowed my Grateful Dead analogy in his talk, discussing how they built their fan base by encouraging taping and giving away their [...]

Comment on I Got Them to My Site – Now How Do I Keep Them? – 10 Primary Obstacles to Conversion by theecomexpert

theecomexpert — Sun, 06 Dec 2009 21:19:13 +0000

Hi Milind. Your points are well taken. As I mentioned in the introduction, my goal was to make some general statements that site owners should consider as they audit their site. There are clearly exceptions to many of my comments. My point on the email is to keep their visit focused on the transaction. If they are buying from you site, then they are not going to think of emails from you (confirming the order, for example) as spam, so that could be a good place to offer a subscription to your mailing list, for example. And yes, there are certain products or situations that require Captcha phrases. My point on not showing out-of-stock items, is one of probability. If they like what they see on your site, but can’t buy it, they will go elsewhere. If they don’t see that particular item, there’s a good chance that they will see something else that they like. Again, it depends what you are selling. There’s clearly a lot to discuss on this, and a reason that we all provide custom sites and advice depending on the product and market. Best regards, Ed

Comment on I Got Them to My Site – Now How Do I Keep Them? – 10 Primary Obstacles to Conversion by Milind

Milind — Sun, 06 Dec 2009 20:33:15 +0000

Some useful guidelines but should not be implemented too rigidly, for example, item 2 where you say ‘Don’t worry, you can always email them and ask them to register later.’, well this is not always the case, sending an email unsolicited is considered spam and is may put off the client from further visits to the site. Also point 6 on the Captcha phrases, in some markets this is necessary particularly where robots trawl sites that have to pay for people who look but never purchase. Finally your item 4, the advice may be good but the reasoning does not make sense to me, if your site is out of stock or does not have want I want I am not going to continue looking to see what you do have, I will go elsewhere to purchase what I was looking for in the first place.

Comment on How Much Whuffie Do You Have In The Bank? by DaveW

DaveW — Wed, 25 Nov 2009 14:33:54 +0000

Thanks for this, Ed. It’s very thought provoking, especially as it applies to the transition to the “higher purpose”. I think a lot of us are burned out just trying to get people to pay attention, and it’s hard to see how to connect the dots to get to the happy place on the other side where customers share the beauty of our vision. (Or so we think, anyway…)

Comment on Putting Twitter in Perspective: Evolutionary Steps to Success by theecomexpert

theecomexpert — Mon, 16 Nov 2009 20:51:47 +0000

Hi Chris,
Thanks for the note. Looking at the Waggysecopetproducts site, I would expect that you could develop an extensive community of people who are pet lovers concerned about sustainabile products. Good luck!