The Ecom Expert's Blog

by Edward Weisberg

We all know that sometimes we just get too comfortable to see growth opportunities that are right in front of us.  We get too complacent and fixed in our ways to be able to take simple steps for growth. Sales and marketing strategies can always benefit from a review and tune-up from an outside expert.  An outsider can usually see opportunities that are being left on the table, as we continue to market the same way we always have.

Ed Weisberg, Managing Partner of CommerceExpertise, suggests a Revenue Growth Stimulation Audit should be done at least once a year.   This is a quick analysis of your business to fine-tune your programs for additional revenue that may be missed as your markets evolve.  An audit should assess the following nine areas of opportunity:

1. Internal Sales Channels and Staffing
   1. Inside Sales
   2. Outside Sales
2. External Channels/Partnerships
   1. Existing
   2. Potential
3. Incentives for customer-touching employees
   1. Consultants
   2. Service providers
   3. Customer Service
   4. Others
4. Trade and Network Relationships
   1. Industry-focused
   2. Regional-focused
   3. Trade Groups
5. Marketing Message
   1. Review all to ensure Calls to Action
6. Advertising Strategy
   1. Ads
   2. Events/Trade shows
   3. PR initiatives
7. Social Media Initiatives
   1. LinkedIn
   2. Facebook
   3. Twitter
   4. Others
8. Customer Leverage
   1. Recommendations
   2. Referral Fees
   3. “Drip” programs to stay top of mind
9. Other Opportunistic revenue sources

Interested?  For more information, call Ed Weisberg at (617) 657-9905, or email him at eweisberg@CommerceExpertise.com 

Edward Weisberg is Managing Director of CommerceExpertise.  He has over 25 year of experience transforming under-exploited market opportunities to success. You can reach him at eweisberg@CommerceExpertise.com