Just a Quick Comment On Minis!

October 27, 2009

After reading my blog entry, my friend Dan from ZebraTickets sent me the following YouTube video about Mini Drivers.  Although it is somewhat off-topic,  I include this for a couple of reasons:

1: It’s a great video, and a great example of using YouTube to create and reinforce a viral following ( A topic for a later blog entry)

2:  It’s actually interesting to contemplate the branding image of Minis. Even though the car has changed tremendously, to the point of having a different manufacturer, the brand image  has brilliantly evolved, not changed.   I actually had the experience of tooling around in a Mini a good part of the summer in Luxembourg in the early 1970s.  It was clearly a “cool” car back then too.